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Wedgewood Weddings Partners with Revenue Generation in Driving Revenue Performance

Updated: Aug 16, 2023



Revenue Generation will help Wedgewood Weddings optimize space and profit potential across a portfolio of wedding venues through the development of an analytics platform that helps the end user better understand trends and optimize venue packaging, pricing, and spaces.


Raleigh, NC – August 15, 2023 - Revenue Generation, a leading provider of custom revenue analytics solutions, announced that the fully curated wedding and events provider, Wedgewood Weddings, has employed their analytics team to develop and deploy a custom business intelligence platform. The platform will include the development of KPIs, scorecards, forecasting, benchmarking, and portfolio analysis to enhance the profitability of 62+ key venues across the United States.


Julia Henning, Vice President of Sales – at Wedgewood Weddings, said: “We chose to partner with Revenue Generation because they have both a deep understanding of the hospitality industry and a practical approach that emphasizes how we can put data into action.”


Timothy Wiersma, President and CEO, of Revenue Generation, said: “The hospitality industry continues to make strides to optimize meeting/venue spaces and event package pricing through powerful analytics. Revenue Generation is excited to be working with Wedgewood Weddings to develop this platform so their group can enhance pricing, improve space optimization, and overall profitability.”


About Wedgewood Weddings

Wedgewood Weddings is the largest independent chain of special-event facilities in the US. They operate over 60 venues from coast to coast and continue to grow!

Their collection of beautiful ceremony and reception venues ranges from country clubs and gardens to historical mansions and rustic equestrian barns. Each event location can be personalized to create the perfect wedding and event experience – and they make sure each couple gets the wedding they want by giving them a dedicated wedding planning team to support all their needs. Find out more by visiting wedgewoodwedding.com.


About Revenue Generation, LLC

Revenue Generation is a results-oriented company that uses its proven expertise to develop profit optimization strategies for individual assets or portfolios. Revenue Generation tailors its approach to each client's needs, drawing on its experience in both branded and independent properties including luxury, upscale, mid-scale, and economy segments. By identifying high-impact issues and opportunities, Revenue Generation develops customized solutions that transform and optimize business performance. Realize greater profitability at revenuegenerationllc.com.

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