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About Us

We are a results-oriented company because of our incredible team members. Each individual has a true passion for unlocking each of our client's property's and seeing its fullest potential. We are delighted to introduce the following leaders and members of Revenue Generation LLC.

Meet Our Team

Tim Wiersma
Founder & Principal

With more than two decades of experience in the hospitality industry, Tim Wiersma is recognized as a leader in revenue management. Specializing in property and portfolio revenue management, sales, marketing, distressed-asset turnaround, and asset assessment, he consistently delivers results for properties around the world.

Before founding Revenue Generation LLC, Tim was a vice president with Host Hotels and Resorts, a Fortune 500 company and the largest premiere real estate hospitality company in the world. He has also held a vice president position at TPG Hospitality, a private equity firm with over 60 full-service hotels representing all major markets and brands, and he was vice president Red Roof Group where he oversaw the Revenue Strategy of over 650 economy hotels. He has held other corporate-level positions with Starwood Hotels and Resorts and Canadian Hotel Income Properties and has been a key advisor for Marriott International in sales and revenue management.

Over the course of his career, Tim has worked with all major brands and independent properties and has developed top line business intelligence tools, dashboards, and business configurations to assist hotels in driving optimal results. He thrives on finding innovative ways to turn around underperforming assets while motivating sales and revenue teams.

Tim holds a BA in Business Administration and Finance. He is an active member of HSMAI (Hospitality Sales and Marketing Association International) and is currently serving on its board as chair of the Revenue Optimization advisory board.

In his spare time, Tim enjoys spending time with family, friends and flying a Cessna 172.

Dan Skodol
Vice President, Data Science and Analytics

Dan Skodol is a hospitality revenue management, data science, business intelligence, and analytics practitioner with over twenty years of diverse experience in gaming, hotels, multifamily real estate, single-family real estate, airlines, vacation rentals, and hospitality technology.  

Dan joined Revenue Generation LLC in May of 2023 as Vice President of Data Science and Analytics.  He currently serves on the Revenue Optimization Advisory Board for HSMAI North America, a seat he has held since 2019.  Dan was most recently Vice President of Revenue Management and Distribution with Inspirato, a subscription-based luxury travel provider.  Prior to that, he spent nearly nine years leading Data Science at Rainmaker, later acquired by Cendyn, researching and designing enhancements and innovations within the company’s hospitality product suite, as well as supporting thought leadership topics and studies via analytics.  Dan also held Director of Revenue Management roles for two casino organizations in Atlantic City, and Archstone Communities.   He holds a BA from Yale University and a Master of Management in Hospitality degree from Cornell.  Dan and his wife reside in Denver, CO with their two sons and enjoy cooking, skiing, hiking, and travel.

Dan's superpower includes finding new and different ways to apply the revenue management discipline in non-traditional contexts, looking for the common threads that make for the successful application of Revenue Management as well as the nuances that require adjustment of traditional strategies and approaches.

Dan Skodol

Lynn Zwibak
Director, Revenue Analytics

Lynn is a hospitality and analytics wizard with more than two decades in the industry.  Her extensive revenue management experience includes leadership roles with Marriott International, Crestline Hotels & Resorts, and several independent hotels in the United States, Africa, and Asia. Lynn's diverse background also includes sales leadership with Hilton Hotels, head of account management for the African OTA Jumia Travel, and training and program management with Marriott.  


Lynn's superpower is her ability to translate technical solutions to the average civilian with contagiously high energy and passion. 

In addition to her incredible background, Lynn is an adjunct professor in the hospitality program at Virginia Tech University and an AHLEI Certified Hospitality Educator.  She was a visiting professor at Lyceum of the Philippines University and has been a guest speaker at universities around the world.  


Lynn earned a B.S. from the Cornell School of Hotel Administration and an M.B.A. from the Fuqua School of Business at Duke University.  She holds the CRME and CHDM certifications from HSMAI and the CHIA certification from AHLEI. She is based in Northern Virginia.

Stephanie Del Giudice
Director, Digital Marketing

Stephanie is a gifted digital marketing strategist who knows how to use digital platforms to achieve business growth goals. A tech-savvy trendsetter who has innovative ideas to improve customer experience and deliver business to the bottom line.


Stephanie’s superpower is her ability to quickly assess needs and new opportunities that inspire meaningful changes for her clients. Her passion for people and connection sets her apart in this zone being a millennial who can make sure her ideas are easily understood and always proven with a significant return on investment.

In her spare time, Stephanie enjoys spending time at her cottage with family & friends and travelling.

Spencer McLaughlin, CHRM
Director, Revenue Optimization

Spencer understands that it takes a lot to operate a hotel. Coming up in the industry working in hotel operations, he has an appreciation of the challenges and difficulties facing hotel teams and their leaders. Spencer has spent years driving commercial strategy in the areas of revenue management, sales, and eCommerce/digital marketing.


Spencer's superpower is in suggesting out-of-the-box revenue generation solutions. Using thoughtful, data-inspired recommendations paired with his unique perspective, Spencer will help maximize your topline revenue performance.


In his spare time, Spencer enjoys staying in with his kids (4 cats), rewatching comfort shows like Stargate, Buffy, or Charmed.

Anelia Abdukhalikova
Director, Revenue Optimization

Anelia is an excellent revenue manager that has experience with a diverse set of hotels and resorts.  She is highly efficient, disciplined, and problem solving oriented, allowing her to overcome the most complex challenges.

Anelia’s super power is her ability to quickly see what can be improved and then to translate big picture goals into manageable targets thus helping everyone stay on track.

In her spare time Anelia loves traveling, going for long walks, spending time with her family, and being outdoors.

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