RG Services

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Property and Portfolio Analysis

Whether you want to determine if your asset is performing at its peak or need a full situation analysis, RG will assist you in ensuring your asset is evaluated objectively and with careful consideration of all relevant information. 

We work with individual hotels,  management companies, ownership groups, real estate developers, investment firms, banks, and other lending institutions.


We provide guidance for repositioned, distressed, or underperforming hotels and find ways to turn the asset or portfolio around. We also provide detailed analysis on potential branding or brand changes.

We assess all available information including data, strategies, and structure and provide you with suggested strategies on finding hidden value and achieving your asset’s full potential.

Examples of property and portfolio analysis include:

  • Market Overview

    • SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis

    • Market conditions

    • Competitive set assessment and validation

    • Value assessment

  • Evaluation of Sales and Marketing

    • Sales deployment

    • Competition staffing (strengths and weakness)

    • Sales expense recap

    • Current sales strategies

    • Current marketing strategies

    • E-commerce approach

  • Revenue Management

    • Detailed STR analysis

    • Mix of sales assessment vs. optimal mix

    • Distribution and channel Strategy

    • Group evaluation process

    • Decision making process

    • Assess tools available to do analysis and make appropriate decisions

    • Process of communication amongst disciplines

    • Evaluation of revenue meetings

    • Validate all forecasts and provide feedback on areas of risk and opportunity                                                                                                            

We provide a detailed report on our findings and suggested areas of improvement that will take the subject hotel to the next level.

Our goal is to find ways to dramatically improve the financial results of your asset and set it on a course to continue to improve over time.

In a Meeting

Project Management

Revenue Generation offers project management to hotels on a long-term or short-term basis.  RG draws on its experience with both brand and independent hotels to come up with a solution that fits your specific needs. We help manage your business during times when you do not have qualified staff available or when you do not have the time to manage a specific process appropriately. We will also work with your team to provide proper training and guidance to get your hotel back on track.

We provide project work in the following areas: 

  • Revenue management and Commercial Strategy

  • Online Strategy

  • Distribution services and online distribution

  • Brand optimization

  • Reservation management                                                                                                  

Revenue Management and Commercial Strategy:

RG provides revenue management services to streamline your operations and strategies. Our goal is to ensure your hotel/portfolio is performing at a very high level.  Our team is equipped and ready to provide leadership and guidance that will ultimately increase revenues and profits for your hotel. 

Online Strategy:

RG will work with you to build a complete strategic online plan to ensure you are optimized in all targeted areas to increase your reach and drive revenues. We not only ensure that your own brand site is optimized, we also work with you to ensure your OTA’s (online travel agency) are optimized. Our services include:


  • Web site design

  • SEO and online marketing

  • Niche marketing

  • Social media solutions

  • Reputation management

  • Mobile solutions


Channel Support

In a world of multi-channel distribution opportunities, it becomes necessary to have a strong plan to build revenues and drive brand awareness. Revenue Generation, utilizes customer data insights to understand behaviors and sentiment. With this powerful data we can customize content, offerings, and  channel pricing to attract the right customer and loyalty.

Areas of focus include:

  • Gather loyal subscribers on platforms they are most comfortable with including social channels.

  • Target interested subscribers with compelling offers, prices and events.

  • Build strategies on managing customer feedback and reviews.

  • Content and imagery optimization focused on messaging and relevancy.

  • OTA price positioning and management.                                                                

Brand Optimization:

RG takes the time to understand the unique attributes and objectives of your property and uses its brand expertise and key contacts with major brands to ensure your hotel is performing at its peak. We understand the needs of the individual hotel and those of the brands and work to ensure they are in sync. Our approach is tailored to the specific needs of your hotel and can include coaching and training, system audits, and strategy sessions with the executive team.

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Revenue Management Outsourcing and Monitoring

Our experts have a broad level of experience and can step in and immediately create solutions and positive results. We strive to make the transition as seamless as possible. Recognizing the uniqueness of each property, we customize our approach and work with aligning strategies with that of the management company and hotel we are representing. We will work with you on a short or long term basis depending on your needs. As part of a small portfolio of non-competing properties, you’ll gain from our expertise without having to worry about employee benefit costs or vacation accruals.

If you are a branded property and have or are considering cluster RM with the brand – consider this as another option as we will be able to dedicate more time and attention to your property. Our representative is focused on your hotel and provides the right amount of time and attention necessary. Our experts are key players on your revenue team.

We also provide different tiers of RM services depending on the needs of your property and the amount of time needed. We service both limited service and full service hotels in both the branded and independent categories. Outlined below is an example of how we would approach converting your property to outsourced RM:

Key areas of focus include:

  • Strategic Analysis

  • Mix and Distribution Management

  • Pricing

  • Forecasting and budgeting.

Data Reviewing

Business Intelligence and Research

Unlock your potential by ensuring you have the right information at your fingertips at all times. In today’s environment hotels have access to a full assortment of data that is both biased and unbiased yet struggle with finding the time and resources to make sense of the statistics.  Additionally, having information in several systems make it difficult to consolidate and analyze in the context of the bigger picture.  At RG, you have a trusted partner to help you find the right solution that fits your situation by consolidating and analyzing the information in a meaningful way.

Our goal is to make certain you have the right information and tools necessary to ensure you are making robust decisions that will have positive impacts to your bottom line. This is why we take the time to custom-build tools and dashboards that fit your particular situation. We also take the time to train your associates on how to utilize these tools and interpret the information.

With our broad experience in market research, ROI analysis, and ability to see situations from an unbiased standpoint, we will help you navigate complex issues and situations.

Past Research projects include:

  • Market studies

  • Property and portfolio value assessments

  • Competitive set validations

  • Research CRS solutions

  • Branding and significant capital expenditure impact studies

  • Development and validation of long term forecasts for pro forma exercises

  • Market share forecasts

  • Optimal mix analysis

  • Pricing and rate management effectiveness studies

  • Channel management effectiveness evaluation studies                                        

Examples of the types of business intelligence tools we develop include:

  • Strategic forecasting systems for individual hotels or portfolios

  • Smith Travel Research dashboard for portfolios of hotels

  • Pricing and rate management evaluation tools

  • Customized portfolio dashboards

  • Customized Individual property dashboards

  • Market Share forecasting tools.