Revenue Generation LLC (RG) is a results-oriented company that uses its proven expertise to develop revenue strategies for individual hotels or portfolios. RG tailors its approach to each client's needs, drawing on its experience in both branded and independent hotels, including luxury, upscale, and mid-scale segments. By identifying high-impact issues and opportunities, RG develops customized solutions that transform and optimize business performance.
Founder and Principal
With more than two decades of experience in the hospitality industry, Tim Wiersma is recognized as a leader in revenue management. Specializing in property and portfolio revenue management, sales, marketing, distressed-asset turnaround, and asset assessment, he consistently delivers results for properties around the world.
Before founding Revenue Generation LLC, Tim was a vice president with Host Hotels and Resorts, a Fortune 500 company and the largest premiere real estate hospitality company in the world. He has also held a vice president position at TPG Hospitality, a private equity firm with over 60 full-service hotels representing all major markets and brands, and he was vice president Red Roof Group where he oversaw the Revenue Strategy of over 650 economy hotels. He has held other corporate-level positions with Starwood Hotels and Resorts and Canadian Hotel Income Properties and has been a key advisor for Marriott International in sales and revenue management.
Over the course of his career, Tim has worked with all major brands and independent properties and has developed top line business intelligence tools, dashboards, and business configurations to assist hotels in driving optimal results. He thrives on finding innovative ways to turn around underperforming assets while motivating sales and revenue teams.
Tim holds a BA in Business Administration and Finance. He is an active member of HSMAI (Hospitality Sales and Marketing Association International) and is currently serving on its board as chair of the Revenue Optimization advisory board.
In his spare time, Tim enjoys spending time with family, friends and flying a Cessna 172.
Director, Business Development
Courtney is an industry professional offering over 30 years of sales, marketing, market development, revenue management and account management experience in the hospitality industry.
Courtney graduated from Ryerson University in Toronto, Canada with a Bachelor of Applied Arts degree in Hospitality & Tourism Management.
Her career started with Delta Hotels, with various operations positions at Delta properties in Toronto, Halifax and Vancouver. Before moving to Chicago in 1998, she was the Revenue Manager at the Metropolitan Hotel Vancouver, a luxury, independent hotel that was part of Preferred Hotels & Resorts.
While at Preferred Hotels for over 13 years, she held the positions of Director of Revenue Account Management for the Americas and then Regional Director, which involved being the main contact for member hotels, including business development and member retention.
After leaving Preferred, she held business development roles at CARINO Hotel Group, VOILA Hotel Rewards, Vacayhome Connect and Worldhotels. She also worked for Pineapple Hospitality to help develop brand presence in each marketplace. Next she went back to business development, working at Cloud5 Communications selling Contact Center services to hotels and then working at ResortPass, getting hotels to partner with ResortPass to sell day passes to their pools and facilities.
In her latest role, she is working at Revenue Generation, LLC to develop customized revenue management services and tools for hotels and management companies.
Courtney is a dynamic relationship person who goes above and beyond and thinks outside the box. She brings her strong leadership skills to every project she takes on.
Director, Revenue Analytics
Lynn is a hospitality professional with more than two decades in the industry. Her extensive revenue management experience includes leadership roles with Marriott International, Crestline Hotels & Resorts, and several independent hotels in the United States, Africa, and Asia. She has worked with hotels of all types and sizes, from the 1,400-room convention hotel Philadelphia Marriott Downtown to the 132-room Tribe Hotel, a luxury boutique hotel in Nairobi, Kenya.
Lynn's diverse background includes sales leadership with Hilton Hotels, head of account management for the African OTA Jumia Travel, and training and program management with Marriott. While living in the Philippines, she worked with HSMAI Asia-Pacific and Marriott APAC to develop and enhance their revenue management training assets. Lynn focuses on building a revenue management culture, developing tools and streamlining processes to improve performance, and finding creative solutions to problems.
Lynn is an adjunct professor in the hospitality programs at Virginia Tech University. Additionally, she was a visiting professor at Lyceum of the Philippines University and has been a guest speaker at universities around the world.
Lynn earned a B.S. from the Cornell School of Hotel Administration and an M.B.A. from the Fuqua School of Business at Duke University. She holds the CRME and CHDM certifications from HSMAI and the CHIA certification from AHLEI. She is based in Washington, D.C.