Revenue Management Consultants
Timothy R. Wiersma | President & CEO
With more than two decades of experience in the hospitality industry, Tim Wiersma is recognized as a leader in revenue management. Specializing in property and portfolio revenue management, sales, marketing, distressed-asset turnaround, and asset assessment, he consistently delivers results for properties around the world.
Before founding Revenue Generation LLC, Tim was a vice president with Host Hotels and Resorts, a Fortune 500 company and the largest premiere real estate hospitality company in the world. He has also held a vice president position at TPG Hospitality, a private equity firm with over 60 full-service hotels representing all major markets and brands. He has held other corporate-level positions with Starwood Hotels and Resorts and Canadian Hotel Income Properties and has been a key advisor for Marriott International in sales and revenue management.
Over the course of his career, Tim has worked with all major brands and independent properties and has developed top line business intelligence tools, dashboards, and business configurations to assist hotels in driving optimal results. He thrives on finding innovative ways to turn around underperforming assets while motivating sales and revenue teams.
Tim holds a BA in Business Administration and Finance. He is an active member of HSMAI (Hospitality Sales and Marketing Association International) and has served on its board. As chair of HSMAI’s publication committee, he produced the book Defining Revenue Management: Top Line to Bottom Line.
In his spare time, Tim enjoys spending time with family, friends, and flying a Cessna 172.
Kent Hull | Revenue Management Specialist
With almost two decades of experience in the hospitality industry, Kent Hull has experience in both Canadian and Caribbean properties. Specializing in property and portfolio revenue management, sales, marketing, OTA & GDS strategy and large scale call centre training.
Before joining Revenue Generation LLC, Kent was Regional Director of Revenue Management with Sonesta Resorts Sint Maarten. He has also held the position of Corporate Revenue Manager with the Sandman Hotel Group, a privately owned hospitality company with over 35 limited to full-service hotels representing all major markets. As Corporate Revenue Manager, he over saw Revenue Management, OTA/GDS Distribution and the Central Reservations department for the group. Kent has held other property level positions with Starwood Hotels and Resorts.
Over the course of his career, Kent has provided properties with the tools and guidance to identify and manage opportunities that resulted in highly effective RevPAR management. Kent also grew a 10 person call centre with limited sales and challenging conversion, into a highly effective 30 person call centre. This resulted in a 300% increase in room revenue in just over two years. Kent loves the challenge of finding innovative ways to increase room revenue while also creating successful marketing campaigns.
Kent holds a Diploma of Hospitality Management. In his spare time, Kent enjoys spending time with his family, traveling, and playing golf.
Key Partnerships
Lineberry Marketing Consultants, LLC
For an improved web presence through web site design, social networking and search engine optimization among other key stratgies for today’s marketing environment, Revenue Generation and Lineberry Marketing partner to bring you value added solutions. Each clients’ current initiatives are evaluated for effectiveness and additional revenue generating solutions are offered to broaden your reach to potential customers.
Kennedy Training Network
Kennedy Training Network is the hotel industry’s best source for training programs and services in the topic areas of reservations sales, hospitality and guest services excellence, and front desk profit optimization. If you are ready to get your hospitality sales or guest services team on the continuous journey to excellence, and looking to move your organization from “good” to “great,” you will find KTN’s program content to be extremely relevant and useful in real-world our front-line associates face every day. Sales programs prepare the team for today’s overly-informed, multi-tasking callers who have looked at way too many options online. Hospitality and guest service excellence programs are based on the premise that the guest contact staff are now part of the hotel marketing team! Whereas in the past an unhappy guest told 9-10 others, today’s guests are but a few clicks away from sharing negative impressions with the online community. For additional details contact us at 954.981.7689 or info@kennedytrainingnetwork.com
Exceed Hospitality Asset Advisors
For asset valuation and repositioning exercises, RG works closely with founder Troy Bennett whose asset management experience includes all categories of hotels and brands including Ritz Carlton, Starwood, Marriott, and independents. RG utilizes his expertise in the area of asset management and asset valuation.
AnyRate
A rate-shopping service, AnyRate is a key provider of market and channel business intelligence and a critical research partner in the area of pricing. As an exclusive partner with AnyRate, RG obtains preferred pricing on market intelligence products.