Property & Portfolio Analysis
Whether you want to determine if your asset is performing at its peak or need a full situation analysis, RG will assist you in ensuring your asset is evaluated objectively and with careful consideration of all relevant information utilizing our property and portfolio analysis services.
We work with management companies, ownership groups, real estate developers, investment firms, banks, and other lending institutions.
We provide guidance for repositioned, distressed, or underperforming hotels and find ways to turn the asset or portfolio around. We also provide detailed analysis on potential branding or brand changes.
We assess all available information during our property and portfolio analysis including data, strategies, and structure and provide you with new solutions to find hidden value and achieve your asset’s full potential.
Examples of property and portfolio analysis include:
- SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis
- Market conditions
- Competitive set assessment and validation
- Value assessment
Evaluation of Sales and Marketing
- Sales deployment
- Competition staffing (strengths and weakness)
- Sales expense recap
- Current sales strategies
- Current marketing strategies
- E-commerce approach
- Detailed STR analysis
- Mix of sales assessment vs. optimal mix
- Distribution and channel Strategy
- Group evaluation process
- Decision making process
- Assess tools available to do analysis and make appropriate decisions
- Process of communication amongst disciplines
- Evaluation of revenue meetings
- Validate all forecasts and provide feedback on areas of risk and opportunity
We provide a detailed report on our findings and suggested changes that will elevate the subject hotel to the next level.
Our goal is to find ways to dramatically improve the financial results of your asset now and in the future.