Business Intelligence & Research
Unlock your potential by ensuring you have the right information at your fingertips at all times with our business intelligence and research services. In today’s environment, hotels have access to a full assortment of data that is both biased and unbiased yet struggle with finding the time and resources to make sense of the statistics. Additionally, having information in several systems make it difficult to consolidate and analyze in the context of the bigger picture. At RG, you have a trusted partner to help you find the right solution that fits your situation by consolidating and analyzing the information in a meaningful way.
Our goal is to make certain you have the right information and tools necessary to ensure you are making robust decisions that will have positive impacts to your bottom line. This is why we take the time to custom-build tools and dashboards that fit your particular situation. We also take the time to train your associates on how to utilize these tools and interpret the information.
With our broad experience in market research, ROI analysis, and ability to see situations from an unbiased standpoint, we help you navigate complex issues and situations gaining the business intelligence and research data you require to make key decisions.
Past research projects include:
- Market studies
- Property and portfolio value assessments
- Competitive set validations
- Research CRS solutions
- Branding and significant capital expenditure impact studies
- Development and validation of long term forecasts for pro forma exercises
- Market share forecasts
- Optimal mix analysis
- Pricing and rate management effectiveness studies
- Channel management effectiveness evaluation studies
Types of business intelligence tools we develop:
- Strategic forecasting systems for individual hotels or portfolios
- Smith Travel Research dashboard for portfolios of hotels
- Pricing and rate management evaluation tools
- Customized portfolio dashboards
- Customized individual property dashboards
- Market share forecasting tools